Author: Mr. Dane Golden

  • How People Watch YouTube For Business

    How someone watches your YouTube business videos depends, in some part on what device they’re using to watch them. So if someone is watching on a phone (mobile), they might watch for shorter than if they’re watching on TV. But someone watching on tablet might actually prefer a different video than when they’re watching on…

  • What Video Wins

    So – how do you tell if a business’s video did a good job or not? Subscribers? watch time, views, drove more leads? Influencer video drove more general business? Email signups? What about Google searches, did they increase for that brand during that time? What about overall views of other videos on the channel? HOSTS:…

  • How To Start a New YouTube Channel for Your Business

    What if you were suddenly put in charge of the YouTube channel for your business on Monday with no experience, and told you needed to have your YouTube channel online with a video or two on Friday? What would you do? Today we tell you. HOSTS: The Video Marketing Value Podcast is hosted by: –…

  • YouTube Call-To-Actions

    What should you ask your viewers to do in a YouTube video? In marketing we call this the “call-to-action.” Should you ask viewers to like, subscribe, comment, download something, watch another video, or buy something? Or do you ask something different? And importantly, when do ask them? Today we’ll give you some answers. HOSTS: The…

  • YouTube Stories vs. Education

    We break down the differences between emphasizing stories vs. education in YouTube videos for business. What types of storytelling are there? How can companies use them as standalone techniques, and how can they combine them? Today we’ll tell you how. HOSTS: The Video Marketing Value Podcast is hosted by: – Dane Golden of VidiUp.tv and…

  • How To Change A YouTube Personal Channel To A Brand Channel [COMPLETE GUIDE]

    In this tutorial, I’m going to show you how to change your personal YouTube channel to a Brand Account. This is a very specific process, so I would follow to the end of this tutorial and make sure you understand the entire process, then start again and follow each step so you don’t miss anything.…

  • How To Do Shoppable Videos Best

    We take a look at shoppable videos: What are they? Which platforms are doing them best? How can you do them? Dane and Gwen, with special co-host Shelly share their experience with how shoppable videos work, how China is a step ahead, how Amazon does it, and how YouTube could give creators the opportunity to…

  • How To Do YouTube Comments Better

    YouTube comments can really make your channel become a two-way conversation between you and your viewers. Dane and Gwen go through the different ways you can use comments to increase your channels’ viewership, how you can hurt your channel by banning comments and ways to deal with negative comments. HOSTS: The Video Marketing Value Podcast…

  • YouTube Influencer Marketing ROI

    As a business, you know that influencer marketing on YouTube can be extremely valuable in getting the word out to potential customers. But how do you choose which YouTube creators to work with? How do you know what value to place on them? And how do you know afterwards what kind of value you’ve gotten.…

  • Thumbnail Faces That Get Clicks

    If you’re like a lot of creators, when you shooting your videos, you’ve got to make sure you take some still images to use in your thumbnails, too. Dane has his clients do it a different way, in that he has them do a photo shoot where they imagine having different emotions, which makes them…