Here’s how you can increase clicks to your YouTube videos by making better titles.
WHY DO THIS?
If you’re trying to market your company by giving helpful how-to videos, you want to write better titles to get more clicks to your videos.
Get a better click-through percentage by writing better YouTube titles.
BEFORE YOU BEGIN:
- Know that titles never stand alone, but are always paired with thumbnails.
- Titles are tied to the topic. If the title is properly written, but the topic doesn’t interest the viewer, the video is unlikely to get the click.
- Title-thumbnails also are competing with many other videos at all times, so they have to get attention and be easy to read quickly.
- On mobile, where most people watch, viewers see only about the first 20 to 35 characters.
- Titles should complement any text on the thumbnail, not duplicate it.
- For titles to get clicked on in search, they should be very close to the terms people search for.
- Know that even if the customer loves your brand, they may not care about your videos.
- Titles that show your customers how to do something in your expertise will build the viewership of your video and channel.
WHAT YOU’LL NEED:
- To brainstorm a list of topics you know about and that people are searching for.
- Free tools like YouTube autocomplete (for narrow terms) and Google Trends (for broad subjects) to test topic popularity.
- Paid tools like TubeBuddy, VidIQ or MorningFame to research granular topic popularity and their relevance to your channel.
- In YouTube’s search bar, type in variations of the keyword phrase for your title and words like “How-to,” “DIY,” “tutorial” and “hack.” Make many combinations, writing down what order these phrases come up in. The higher ranking the phrase, the more it gets searched for.
- Using TubeBuddy, VidIQ or MorningFame tools, determine how much competition there is for these terms, and how likely your video is to do well.
- Make a video that very closely aligns with the terms people are searching for, that is also within your area of expertise.
- Ideally the title is less than 5 words or so, but can be a little longer.
- Narrow terms have a better chance of getting clicks from the specific person who’s looking for that topic. This means that if you want a lot of views, you’ll likely need to find a way to do a lot of videos cheaply.
Now your videos will get a higher click-through percentage and your videos will be on their way to building your channel
Dane Golden is CEO of VidiUp, a video content marketing agency. His mission is to help brands get viewers to come back to their videos again and again through use of helpful how-to content, driving loyalty, conversion and ROI.