influencer marketing

Harnessing The Power of "You" in YouTube

Harnessing the Power of YOU in YouTube: a TubeBuddy/VidAction.tv Study

Published: February 7, 2017 After an in-depth study (a joint effort of TubeBuddy and VidAction.tv), authors Dane Golden and Phil Starkovich have found that saying the word “you” just once in the first 5 seconds of a YouTube video can increase overall views by 66%. And views can increase by 97% – essentially doubling the viewcount […]

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How SheSpeaks Is Helping Brands Fight The Ad Blocking Problem Through Influencer Marketing

  Ad blocking is rapidly increasing across all platforms. On the fastest growing part of the web, mobile, 419 million smartphone users worldwide now use ad blocking. And mobile ad blocking is growing at 90% per year. Ad Blocking Grows On desktop, the story is the same. The most recent figures, now a year old,

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An Insider Look At Amazon Vine Product Reviews, And A Crusade For Transparency

The Disclaimer Tech product reviewer Lon Seidman starts each of his video tech reviews with a disclaimer, one he wrote himself. Unless he’s bought the product with his own money, the phrasing usually goes something like this: “This came in free of charge through the Amazon Vine program. I’ve had no direct contact with Amazon

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15 Top Brand Deal Tips For YouTube Influencers, From Tim Schmoyer Of VideoCreators

Tim Schmoyer is a longtime go-to resource for anyone growing a YouTube channel. Most people know him through his highly-followed VideoCreators YouTube channel. But he also has a family vlog, Schmoovies, that has chronicled the lives of Schmoyer, his wife, and their six children for more than 10 years. Schmoyer has made a long-term commitment

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