Can videos shot of conference panels really engage viewers on YouTube? It’s very hard. But if it’s prepared for, with good audio, lighting and tight shots, that’s a good start. Then you need to do good post production to tighten down the videos to a series of very short segments focused on answering a single question.
Dane Golden is CEO of VidiUp, a video content marketing agency. His mission is to help brands get viewers to come back to their videos again and again through use of helpful how-to content, driving loyalty, conversion and ROI.