Learn which YouTube metrics to track for business.
- YouTube metrics include more than views.
- If your goal is awareness, then views are a good metric.
- If your goal is clicks or signups or some other form of conversion, then those are the important metrics, or key performance indicators (KPIs).
- One video can’t accomplish every goal. There’s a different success metric for each video.
- Different kinds of videos can drive brand awareness, consideration, or conversion.
- Decide the true goal of your video by asking “What is a successful result?”
- With paid media, Cost Per View (CPV) is generally the wrong number to track. Instead, track clicks or conversions.
- You should definitely be tracking Customer Lifetime Value (LCV), this will tell you how valuable a sale is.
- Understand your customer journey, and create videos that help follow that process, and track success along the way.
- Once the customer clicks on your website, you can guide them into nurture content.
- Exchange email for something of value, like a free trial of product. This is the consideration phase.
- You can follow up with an email nurture sequence that includes links to more YouTube videos.
- Testimonials are helpful in the consideration phase.
- YouTube can be an integral part of a funnel, whether B2B or B2C.
- YouTube can have tremendous value in growing brand awareness, educating your audience, and building a relationship with customers.
- If you can own the search results for your niche topic, even if it’s a small number of views, that could mean big dollars for a B2B business.
Now you know what to track for YouTube Business Metrics
Dane Golden is CEO of VidiUp, a video content marketing agency. His mission is to help brands get viewers to come back to their videos again and again through use of helpful how-to content, driving loyalty, conversion and ROI.